Reviewed by Ruby Lee, Professor, Florida State University on 11/5/18 Comprehensiveness rating: 4 The text covers a wide range of topics that are important and timely to international business. Instructors who teach international marketing should also find the text helpful. Nonetheless, the text does not provide index or glossary.

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Accuracy rating: 5 The content is absolutely unbiased and accurate at the time of writing. Many examples and cases discussed in the text are real companies and their issues are continuing. Relevance/Longevity rating: 5 The text is highly relevant and up-to-date. Examples are well used. The theory and most concepts will not be obsolete within a short period of time. However, the challenge of teaching international business is that companies are consistently changing, revising their strategies, and making various adaptations to stay afloat, and therefore some of the examples (e.g., Google in China) might need to get updates more frequently than others. But it should be relatively easy and straightforward to implement.

Clarity rating: 4 The text is easy to understand and follow. Examples are abundant to adequately illustrate various concepts or terminology used in the text. But it would be better if a glossary was included. Consistency rating: 5 The text is highly consistent. Examples (opening cases), contents, and exercises to reinforce students' learning are in order. Modularity rating: 5 The book's modularity follows most mainstream IB textbooks. So, it should not be a problem for instructors to switch from their current text to this one.

Each chapter is well organized with smaller reading sections. This definitely allows instructors to pick and choose the topics that fit into their curriculum.

Organization/Structure/Flow rating: 4 The topics in the text are well organized and presented. Examples (opening cases), contents, and exercises to reinforce students' learning are in order. It would be very helpful if the beginning of each chapter has a table of content. Interface rating: 4 The text does not have many images and charts. So, I don't see any interface issues. Grammatical Errors rating: 5 The text is written in plain English.

I do not spot any grammatical errors. Cultural Relevance rating: 5 The text is very culturally sensitive indeed. It uses examples from different parts of the world. It further includes real company examples from various countries across the globe to demonstrate the challenge of conducting international business. It's really a nice text. Comments The text is wonderful overall. Please include a table of content of the text, a table of content for each chapter, a chapter summary, a glossary.

More tables and figures to illustrate some of the contents would be helpful too. Reviewed by Barry Hawkey, Adjunct Faculty, Portland Community College on 6/20/18 Comprehensiveness rating: 3 This is a massive text, and seems to cover everything I’d need in my International Marketing course. Without a table of contents or an index, however, it is difficult to understand the complete flow of this 730-page text! Any instructor using this text would need to begin by constructing their own. Accuracy rating: 5 This text seems to be very professionally written, and I have found no errors or evidence of bias.