The official Adidas’ font, used on its FIFA World Cup jerseys, is causing confusion due to its square, Cyrillic-style letters and numbers. Inspired by traditional Soviet imagery, the font uses sharp 90-degree strokes which causes confusion between letters like ‘A’ and ‘R’, ‘X’ and ‘K’, ‘Z’ and ‘2’, etc. FIFA’s equipment regulations state that the font used on all apparels must be legible and distinguishable by all players, match officials, spectators and the media. Adidas’ font is neither clearly legible or distinguishable as pointed out by Twitter users over the past one week. Tranter revolver for sale. Adidas’ World Cup Font Social Media Reactions This perfectly illustrates the problem about this “typeface”. Thanks, Julian OAAXLEA? — sportsfonts.com (@sportsfonts_com) I can't get over how terrible the font that is using on their jerseys for the is — Anne????????????

Mar 17, 2010 - Vectorized by Azmie (switchimageproject), requested by Abdul, fonted by Character. Adidas Unity. Font subfamily.

(@picaae) The font for these Adidas numbers is shocking. 11 or 17 or 77. (Obviously not 77 in the World Cup but still) — Craig Williams (@craigawilliams) I am fully on board with this Adidas font for turning Mertens into MEATENS — Brody Logan (@BrodyLogan) The Adidas font is absolute garbage. I dare anyone who doesn't know these players to try to figure out Khedira's name by reading his shirt. — Cory Mizer (@CoryMizer) Because of this illegible Adidas font, Timo Werner appears to have 'Weaner' on his back — Bob Guerrero (@PassionateFanPH) I get that were going for a Russian Constructivism vibe, but their typeface feels too clunky and quirky and often illegible. Given their fondness for 80s retro kits this year would they have been better off using this?

— James Taylor (@jamestaylor) This adidas font is awful. 17’s look like 11’s, R’s look like A’s — Michael Schwartz (@MistahSchwartz) Have you seen Odriozola? — Daniel Busch (@dan_bu) japan living in 3018 — Dank Memes????????????

(@FreeMemesKids) Also See.

About Adidas Font Adidas is a German sports apparel manufacturer that produces sports footwear as well as bags, shirts, watches, eyewear etc. Founded in 1948 in Herzogenaurach by Adolf Adi Dassler, Adidas currently is the second largest sportswear company in the world. The logo of Adidas consists of a three-parallel bar along with the Adidas wordmark. The wordmark features a geometric sans font with a rather tall x-height and short ascender in contrast, which is very similar to ITC Avant Garde Gothic Demi.

The font is available for purchase.